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Wikoff Color Announces Formation of New Flexible Packaging Sales Team

by Ink Specialist|07.29.25

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Wikoff Color, a leading provider of innovative printing solutions, is excited to announce the formation of a new sales team dedicated to the Flexible Packaging (FPC) market division. Under the leadership of Chris Batchelder, Director of Flexible Packaging, this new team is poised to enhance Wikoff Color’s presence and service offerings across key territories – demonstrating the company’s long term commitment and investment in the FlexPack market.

The FPC team will focus on delivering tailored solutions for flexible packaging needs, leveraging Wikoff Color’s commitment to quality and innovation. The team consists of highly skilled professionals, each responsible for specific territories to ensure optimal customer engagement and support.

Meet the FPC Team

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Chris Batchelder (FlexPack Corporate)

  • Experience: 25 years in packaging and printing.
  • Background: With roots firmly planted in customer service, Chris leverages his engineering degree and entrepreneurial background to craft solutions that meet Wikoff Color’s customer needs. His belief that there is always a way to resolve every issue and his attention to detail allow him and his team to see all aspects to create the results our customer’s need. As an experienced leader in sales and engineering, Chris works to assure success for his team and our clients.
  • Contact: Chris.Batchelder@Wikoff.com(920) 634-6963

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Lendy Hamm (South)

  • Experience: 45 years in the industry, with 26 years at Wikoff Color.
  • Background: Lendy has extensive experience as an ink technician and press operator. A recipient of the prestigious Chairman’s Award from a well-known container converter, he is known as the Flexible Packaging Sales Leader for the South, recognized for quick-turn solutions, market insight, and delivering proven results for his customers.
  • Contact: Lendy.Hamm@Wikoff.com(850) 982-8945

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Joe Ray (Midwest)

  • Experience: 40 years in the printing industry, specializing in flexography since 1988.
  • Background: Joe has a diverse background in sales for inks, OEM equipment, inspection systems, and plates, along with hands-on experience as an offset press operator. This wealth of knowledge enables Joe to provide a broad spectrum of consultative sales practices that benefit his clients with a commitment to success.
  • Contact: Joe.Ray@Wikoff.com(317) 910-9689

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Tina Robertson (Northeast)

  • Experience: Over 30 years in the industry.
  • Background: Tina specializes in plates, equipment, tape, and digital solutions, with a strong focus on flexographic printing. Her commitment to her customers and attention to detail make Tina a strong team member in the Northeast. Tina is a staunch advocate for her clients and uses Wikoff’s many resources to assure the best solutions.
  • Contact: Tina.Robertson@wikoff.com(585) 269-1127

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Matt Viecelli (West)

  • Experience: 20 years in packaging & printing.
  • Background: As a sustainability-focused sales manager, with years of experience in packaging and printing, he has worked directly with flexible packaging printers across the Western U.S. A value-driven solutions provider, offering expertise in flexographic inks, printing plates, coatings, and consumables. Matt’s goal is to help customers reduce waste, enhance print performance, and meet their sustainability goals, without sacrificing efficiency or quality. He brings a consultative, results-oriented approach built on decades of experience, long-term customer partnerships, and industry knowledge.
  • Contact: Matt.Viecelli@Wikoff.com(527) 420-5718

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Anooj Dave (Canada)

  • Experience: 15 years with a deep-rooted background in the Flexible Packaging Industry.
  • Background: Growing up in a family involved in the printing industry, Anooj has developed a strong business and chemistry background. He has been with Wikoff Color for 3 years and brings a unique perspective to the team. With a degree in International Business and a diploma in Supply Chain & Logistics, Anooj brings over a decade of diverse, hands-on experience in business in supporting his clients. Anooj’s dedication to customer service makes him a perfect fit for the Canadian market.
  • Contact: Anooj.Dave@Wikoff.com(647) 709-0229

Driving Innovation in Flexible Packaging

“We are thrilled to launch the Flexible Packaging sales team and to have such a talented group of individuals on board,” said Chris Batchelder. “Each team member brings a wealth of experience and expertise, allowing us to better serve our clients and meet the growing demand for flexible packaging solutions.”

The launch of Wikoff Color’s dedicated Flexible Packaging sales team underscores our commitment to high-quality, tailored solutions for the industry. Backed by deep expertise and a customer-first approach, the FPC Team is ready to support current partners and expand relationships across North America.

For more information or to connect with your regional representative, please reach out to any of our FPC team members listed above, or contact Chris Batchelder directly at Chris.Batchelder@Wikoff.com.