Last Updated: 3.18.26

This Privacy Policy is provided by Wikoff Color Corporation (“Wikoff,” “we,” “our,” or “us”).  This Privacy Policy explains what Personal Information we collect, how we use it, with whom we share it, and certain rights available to you under applicable law.  This Privacy Policy covers Personal Information collected when you access or use our websites and other online products and services, or when you otherwise interact with us where we provide this Privacy Policy (collectively, “Services”). 

Please carefully read this Privacy Policy as we may update it from time to time.  If we make changes, we will update the date at the top of this Privacy Policy.  We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Your continued use of the Services indicates your acknowledgment of this Privacy Policy.  If you do not agree with any portion of this Privacy Policy, now or as amended by us, please immediately cease using our Services.

Personal Information We Collect

“Personal Information” is information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an individual.  Personal Information does not include:

  • Publicly available information from government records; or
  • Deidentified or aggregated consumer information.

We collect the following categories of Personal Information:

  • Identifiers, including name, address, phone number, email address, and other information primarily used to contact you.  We usually collect this information directly from you.
  • Payment Information, such as bank account/credit card number used to pay for the services.
  • Commercial information, including method of payment, general market locations, records of products or Services purchases, obtained, or considered, and other purchasing, spending, or consuming histories.
  • Internet network and electronic activity device information, including your IP address, the browser type you use, usage information, cookies, or other tracking information and technologies.
  • Audio, electronic, visual, or similar information, including recordings from store security cameras.  We may collect this category of information as part of our efforts to ensure the physical security of our facilities and personnel.
  • Employment or other professionalinformation, such as education, employment history, job title, university or school attended, diploma, other CV information, pay history, and income.

Why We Collect Personal Information

We collect Personal Information for the following purposes:

  • To provide our Services and customer service to you, including maintaining and servicing accounts, improving and developing products and Services, troubleshooting, and processing or fulfilling transactions;
  • To communicate and respond to your questions and requests about the Services and products, such as responding to communications, contacting you about your transactions, or to market our products and Services.  If you contact our customer services representatives, we will use information about you to help you resolve a problem or answer your question;
  • To personalize and understand your experience, such as your personal or professional interests, demographics, user experience with us, and contact preferences, as well as customizing offers to your interests;
  • To improve our offerings and understand how you interact with the Services, such as data analytics and operating and maintaining the safety, security, and integrity of the Services, databases, and other technology assets;
  • To prevent fraud, protect and enforce our legal rights, and otherwise comply with law, such as protecting our rights and the rights of individuals and employees, as well as preventing loss, fraud, abuse, illegal use, and other misuse of our Services.  We also will use information to comply with applicable law, such as proceedings, process, court orders, or governmental requests.
  • To protect our physical facilities, employees, and customers; and
  • Any other purpose with your consent.

How We Disclose Personal Information

We may disclose Personal Information with the following third parties to provide you the Services, following a specific request from you, or to fulfill our legal obligations.

  • Service Providers. We disclose your Personal Information to third parties who perform services such as hosting our websites, processing or fulfilling orders and transactions, analyzing customer data, providing marketing assistance, processing payments, and processing or storing data in connection with your use of our Services.
  • Government Authorities. When required to comply with obligations under applicable law or other obligations to government authorities.
  • Merger or Acquisition. In connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.  If required by law, we will separately notify you of such transfer.
  • Wikoff Affiliates.Between and among us and our current and future parents, affiliates, and subsidiaries and other companies under common control and ownership to provide our product and Services offerings.
  • With your consent or at your direction.

We may use your Personal Information to create de-identified, anonymized, or aggregated information that no longer identifies or relates to a specific person.  We use such information in accordance with applicable law.  We may also use the Personal Information we collect or that is collected on our behalf to comply with legal and financial obligations and/or to carry out any other purpose described to you at the time the information was collected.

Third-Party Links

The Services may also contain links to other websites that are not controlled by us.  These links are made available to you as a convenience, and you agree to use these links at your own risk.  Wikoff disclaims any responsibility for the privacy practices or the content of such other websites.  If you navigate to a third-party website from our Services, we strongly encourage you to review and become familiar with that third-party website’s own privacy policy and statements. 

In some cases, you may need to provide Personal Information on these third parties’ websites in connection with our Services, such as when you apply for employment with us.  By participating in or using such functions, you understand that the Personal Information you provide to such third parties may not be subject to this Privacy Policy, unless expressly stated otherwise.  Please refer to the privacy policies of such third parties before providing them with your Personal Information.

Cookies

The Services uses cookies, and other similar technologies such as pixels and beacons, from third parties and service providers to help personalize your online experience, remember your preferences, analyze the use of the Services, advertise our Services to you, and maintain security of the Services.  Cookies help us understand how users interact with our Services, including date and time of visits, pages viewed, amount of time spent using our digital offerings, or general information about the device used to access our Services.  Information related to these actions and technologies are automatically transmitted by your browser to us.  Through the use of cookies and other similar technologies, information about materials you engage with on the Services may be disclosed incidentally in the ordinary course of business. 

We may also share information that we collect through these technologies with third parties, such as service providers, advertisers, and social media sharing companies as described in this Privacy Policy. Certain third-party content providers, advertisers, and advertising companies may also place cookies or other similar technologies on your computer or mobile device.

Web beacons and pixels allow us to count users who have visited various pages on our Services.  We may include web beacons in promotional email messages in order to determine whether messages have been opened and acted upon.  Third parties may also deliver and use web beacons.  While some may be used to support customizing advertising to you, others may be used to protect legal rights to content provided on our Services, such as protecting the copyright to a photograph or video.

When you use social media platforms, applications, or tools that enable features like audio or video content (sometimes known as “plugins”), or other features that are operated or offered by third parties and are integrated into our Services or allow you to connect to our Services, we may collect information from those third parties.  This may include payment services, login services, or review platforms.

To learn how to opt out of certain ad network interest-based advertising in the U.S., please visit YourAdChoices and Network Marketing Initiative websites.  Choices you make may be browser and device specific.  In addition, your mobile device settings may allow you to limit your device from sharing certain information for advertising purposes. 

Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit.  Websites operated by Wikoff do not currently respond to those signals.  If you block or reject cookies, not all of the tracking described here will stop.  Third parties that have content embedded on the Services such as social media plugins may obtain information about the fact that a web browser visited the Services.  You can learn more about “Do Not Track” here and how to limit third-party use of your information for interest-based advertising here.

Please note, some features of our websites may not be available or function as intended as a result.

Email Choices: You may opt out of marketing or advertising emails by following the unsubscribe process included in any promotional email you received.  You may also request to opt out of marketing or advertising emails by contacting us at email contact@wikoff.com.  Please keep in mind that if you opt out of receiving marketing messages, you will still receive transactional and service-related emails from us (such as emails related to your purchase, password reset requests, reminder emails you have requested, updates to our terms and policies, and other similar communications essential to your transaction) that may be necessary for us to make the Services available to you or respond to your inquiries.   

Personal Information of Children

We do not knowingly collect any information from children under the age of 13.  If we learn that a child under the age of 13 has provided us with Personal Information, we will delete it in accordance with applicable law.  If you are a parent or guardian and believe we have collected information from your child in a manner not permitted by law, please contact us.

Contact Information

If you have any questions about this Privacy Policy or have complaints about the processing of Personal Information, please contact us at contact@wikoff.com.

You may also contact us by postal mail at the following address:

Wikoff Color Corporation
1886 Merritt Road
Fort Mill, SC 29715